Since 2009, Greening Marketing has worked with the Leggat Auto Group (LAG) and its family of dealerships to provide marketing solutions that increase the brand awareness of the entire group. By creating a cohesive and centralized marketing strategy, Greening has helped the group and its individual dealerships create heightened profiles in southern Ontario’s automotive marketplace.

Greening’s emphasis on the use of multimedia campaigns has helped the group to reach new audiences, and to reinforce the messaging in the group’s other media. Greening has worked with the LAG to produce creative for television, radio, print and online advertising, and has also helped the group structure strategic partnerships with charitable and community organizations.

The LAG has committed to utilizing its new branding strategy going forward. As new dealerships are added to the group, Greening Marketing has similarly committed to working with each new dealership – as well as existing dealerships – to ensure that the Leggat Auto Group remains one of the most trusted names among southern Ontario auto dealerships.