In 2010, Greening Marketing approached Marz Homes with a twofold idea: develop a corporate social responsibility strategy that would see Marz Homes become an active participant in social causes within their community, and a company dedicated to increasing its environmentalism; and create an advertising campaign promoting the company’s offerings and its dedication to creating healthy communities. The campaign was based on Marz’s tagline and was called “The Way Home Should Be.”

As a result of its environmental initiative, Marz Homes became the first homebuilder in North America to achieve a zero-energy footprint, and has gone on to incorporate numerous eco options as standard into each home that it produces. Through its charitable initiatives, Marz has helped organizations such as the Canadian Cancer Society raise more than $100,000 to help people in need.

Greening Marketing and its president, Glenn Marshall, have worked with Marz homes since 2005, providing a variety of marketing services that have promoted Marz Homes as one of southern Ontario’s premier homebuilders. Utilizing Marz’s dedication to creating healthy communities, Greening has leveraged Marz’s initiatives in the company’s marketing and has branded Marz as one of the region’s most socially proactive companies.