Gift of Love Campaign Study – St. Joseph’s Villa

 

Margaret’s Place Campaign

In 2018, Greening Marketing and our partners at Sims Advertising launched an ambitious campaign for St. Joseph’a Villa in Dundas that aimed to raise $13,000,000 to go toward building a new residential hospice for our community.

The campaign for Margaret’s place included print, radio, TV, social media, and video advertising. Take a look at our multimedia blocking chart below which lays out the media plan for the entire campaign, and some of the video and print materials that ran in local media.

 

 

 

 

 

 

TV Spot

 Test Drive Episode (cross-promotion with Leggat Auto Group)