McMaster Innovation Park

Economic Development / Education

McMaster Innovation Park (MIP) is a research and innovation hub in Hamilton, Ontario that is associated with McMaster University. Over the past 6 months, our team has taken over all marketing, public relations, internal, and external communications for the innovation park. We’ve spent time building an online community for the building and telling the story of MIP to local, national, and international audiences.

As part of this, our Brand Reporting™ team adopted a far-reaching strategy that used video and social media to highlight tenants, special events, news, and more. We’ve also incorporated live broadcasting, forged new relationships with and between MIP tenants, and more than tripled social media engagement.

McMaster Innovation Park Highlights

Since we started working with McMaster Innovation Park monthly social media impressions have increased by 20x and social media engagements have increased by 10x.

Over the last 6 months of 2016, Greening Media produced 43 videos.


We send out the weekly e-newsletter to tenants, bi-weekly e-newsletter to the community and a monthly e-newsletter to the fitness facility members.

McMaster Innovation Park – YouTube Channel

Recent Campaign – Mip 10th Anniversary

10th ANNIVERSARY: A significant part of our contract with MIP was working to promote the park’s 10th Anniversary. This involved various elements: a social media campaign, TV and print ads, on-site signage and a special event, hanging banners for the building atrium, and a print section released in the Globe and Mail. This is an example of how our team uses custom, coordinated, multimedia campaigns to make sure the client’s message reaches vast audiences.


Along with our aggressive social media strategy, Greening Media is also responsible for internal communications including the MIP Weekly Newsletter.