The Waterdown BIAEconomic Development / Events / Retail / Tourism
In this award-winning video campaign, our team spent several months exploring the village of Waterdown on behalf of the town’s Business Improvement Area. We created a series of videos showcasing various restaurants, shopping destinations, and other businesses in Waterdown, as well as telling the story of the town’s history, events, and BIA activities. This is a great example of how Brand Reporting™ can be used to showcase a wide variety of businesses, organizations, community partners and events.
This campaign had tremendous impact, gaining the Waterdown BIA thousands of new social media followers, impressions, and engagements. Creating custom video content unavailable elsewhere made the BIA’s social pages a destination, and their social presence continues to grow in activity and reach. This campaign was awarded a provincial marketing/communications excellence award from the Ontario Association of BIAs.