Canada's Largest Ribfest

Events / Tourism

Greening Media & Canada’s Largest Ribfest

Each year our team creates the branding theme for Canada’s Largest Ribfest and executes a multi-media marketing strategy.

  • Design including logo, print materials, on-site signage, event program etc.
  • Integrated print, radio & TV marketing campaign
  • Social media content strategy
  • Incorporating new technologies (2016 – snapchat filter + live video)
  • Brand reporting videos
  • Post event analytics

 

RECORD SHATTERING SOCIAL MEDIA ENGAGEMENT + RECORD BREAKING ATTENDANCE

2016

2016 Event Analytics

  • 230,000 Social media impressions during event period
  • 579,173 Social media impressions during extended promo period
  • 15 Live video features reaching 35,000 impressions and over 6000 live views
  • Custom Snapchat filter used 2000 times + viewed over 73,000 times
  • Ran 3 Social media contests

Brand Reporting & Canada’s Largest RIbFEST

Our team once again worked with Canada’s Largest Ribfest to promote their festival over Labour Day Weekend.

This year, we focused on a LIVE strategy wherein we streamed hosted segments from the park 15 times throughout the weekend. We also utilized a drone, Snapchat, and various other new technologies to create a memorable event.

 feo award winning event

 

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