In late 2019, our clients at the (then) Hamilton-Halton Homebuilders’ Association approached us about helping them rebrand their organization. In search of a new name, they set their sights on finding new, dynamic branding that better represented the breadth and diversity of their membership.

After months of work, we were pleased to help them re-launch their organization as WEHBA, the West End Homebuilders’ Association.

This rebrand officially came into effect in early 2020 and our Together, WE Build the Future video and campaign were unveiled at the association’s annual Industry Luncheon. Alongside preparing the new logo and associated supporting documentation, we created videos, animations, social media content, did a PR blitz, and more to help strengthen their new brand and publicize the shift in name and branding to membership and the community.