Leggat #GivingTuesdayCommunity / Retail
In December 2020, we set out to help the Leggat Auto Group help the community. Inspired by ‘Giving Tuesday’, our clients at Leggat partnered with 9 different community organizations throughout the month of December, participating in matching funds to not only donate to causes they believe in, but also to help the organizations fundraise in even greater amounts than ever before. We helped amplify this giving initiative through a 24-day social media campaign, creating content and encouraging our audience to join us in the act of giving.
By all counts, this campaign was a major success. Alongside direct donations, the Leggat Auto Group’s promotions helped raise hundreds of thousands of dollars in additional funds for partner organizations. And we were able to help them create hundreds of thousands of positive social media impressions at the same time.
This is a great example of a client campaign celebrating corporate social responsibility, one of the cornerstones of our business. It’s about connecting clients with their customers in new and emotionally-engaging ways.