St. Joe’s Going the Distance Campaign Study


Our team has worked extensively with organizers of the Paris to Ancaster Bike Race (P2A) and Around the Bay Road Race (ATB) to promote their events and share its unique story with the community. This year, P2A and ATB joined forces to help raise funds for St. Joseph’s Hospital. We have been directly involved in every aspect of the race’s marketing and media.
This includes securing funding and sponsorship, grant writing, creating new community partnerships and opportunities for cross-promotion, attracting free press and buying media in radio, print, and TV, overseeing all social media and online promo, producing original video content, and building a strong and loyal audience for all the race’s promotions at every lev



Whether it’s delivering exceptional care today, or conducting research that changes lives tomorrow, St. Joseph’s Healthcare Hamilton goes the distance for the health of our community. See details on our 2017 campaign below:


Produced 7 original videos for online & social media, ran social media, did web updates.
Promoted ATB and Paris to Ancaster on CHCH (radio spots on the morning live program), Hamilton Community News (full page advertisements), Bell Media (radio spots on K-Lite and on-air interview on TSN), Corus Entertainment (radio spots secured on Y108, FreshFM, CHML, PSA’s, and through Cours’ email newsletter, website, and social media).

Greening Media Metrics

Video Metrics for 2017

Video views: 30,599; 13,846 organic

Video reach: 69,392; 39,929 organic

Video likes: 663; 560 organic

Impressions (circulation): 108,730 weekly